Converting prospects into customers is the goal of any business’ marketing efforts. But not all customers are created equal. They all have different needs and wants. Any smart business will market to each of these groups separately. Using a separate landing page for each of your marketing campaigns is a smart move.
You can set up landing pages for email campaigns, a free webinar or a white paper. By keeping a narrow focus this will help improve landing page conversion and, thus, increase your sales.
Below are five tips to improve landing page conversion rates for your website.
1. Use Attention Grabbing Headlines
A good headline can improve landing page conversion rates more than you think. The headline is the first thing a visitor to your landing page sees. You have only a few seconds to grab his or her attention and make them want to read more.
Your headline should let the reader know that the answer to his question or solution to her problem is just a few paragraphs away. Test different headlines to see which one converts more visitors.
2. Offer Something Of Value
If you want your prospect to give your their contact information you need to offer them something they consider valuable and worth the trade. Whatever you offer should solve a problem that the prospect has.
3. Limit Navigation
There is no room on a landing page for links to other areas of your website or to your social media accounts. You want to keep your prospects on that page and lead them directly to the form you want them to fill out.
You have spent a lot of time and effort to get a prospect to your landing page so don't give them an opportunity to navigate away from it. If you had a retail store and spent time and money to get a customer into the store you wouldn't immediately show them to the exit in the back, would you? Don't do this with your landing page, either.
4. Use A Strong Call To Action
What do you want your visitor to do? Do you want them to fill out a form? Register for a webinar? Download an eBook? Whatever it is you need to be clear and specific. Put it in a box so it stands out. Use a bigger, different font. Use a color that stands out. Aside from your headline, your call to action should be the most visible part of your landing page.
This is no time to be clever or vague. A clear call to action can improve landing page conversion rates many times over.
5. Test Constantly
Constant testing will continue to improve landing page conversion rates for your business. It is important to remember that you should only test one element at a time. Test different headlines then test different calls to action. Maybe use a different image. Or use no image at all.
By continually tweaking your landing page you will find the optimum set of elements that will convert the most visitors and increase your bottom line.
By using these five tips you will certainly increase your landing page conversions and build your business.
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