Today we will talk about backlinks, which lead from external resources to your site. They are important for the promotion of your online store and have an impact on positions in search results and, accordingly, on traffic. The more visitors to the web resource, the more chances that you will have new customers.
What are backlinks?
Backlinks bring users to your online store from external web resources. The more backlinks you have, the more credibility and importance your site has for search engines. The logic is simple: if your resource is referenced, it means the content is interesting.
However, in the case of backlinks, you need to remember that not only quantity but quality is important, otherwise they can, on the contrary, harm the promotion of your site. Provided that you will use the index checker.
What is meant by "quality" here?
Backlinks should come from sites that inspire trust. The higher it is, the more quality is considered a backlink. That is, a backlink from Wikipedia or The New York Times is better than one from your best friend's blog. That's why you need to check backlinks. The content of web resources that link back to you is related to your business. Google assumes that if one site links to another, there is some correlation between the content of the two resources. This means that ideally you should aim to get backlinks from well-known sites in your industry. In this case, there is every chance that your online store will get a higher ranking in the relevant queries. In order to better "link" resources, use so-called anchor texts that contain targeted keywords. In essence, it is a clickable (highlighted in a different color and opening, if you click on it, a certain web resource) word, phrase or sentence.
How to get quality backlinks?
First of all, you need to make a list of sites that can be associated with your online store. Pay attention to their ranking on Google - the higher it is, the higher quality backlinks you get. The choice is simple: if you are selling dog food, links from a dental equipment website will not help you, even if the resource is very highly rated.
Backlinks from the websites of various official departments, as well as universities, have a lot of weight. Search engines tend to trust and respect resources that end in .gov, .edu, or .org. Therefore, think about how and what you can interest them, if possible.
To maintain a rating, you need to check backlinks every few months, look for new resources - in this case, search engines will understand that your site is still relevant.
What kind of backlinks are there?
1. Natural links
They have the strongest impact on improving the rating of your resource. As the name suggests, these links come naturally without any effort on your part. External web resources themselves put links to your online store: this happens if your site has unique, interesting, useful content, exclusive, which is interesting and useful for users, is easily perceived by the target audience. Thus, the advice is simple: to get webmasters interested, work carefully on the content.
2. Reciprocal backlinks These are links "by agreement" with the owners of popular resources. Search engines prefer one-way links, but you can use this option as well.
How do I get backlinks?
Promote your content to sites and blogs that serve the same target audience. Engage resource owners with exclusive content, prove to them that your site will be interesting to readers. Start a guest blog on a friendly site, fill it with the necessary and useful information. Invite bloggers to test your product or service. Offer free classes, workshops, and tastings. In return, they should write a review in their blog with a link to your resource.
3. Self-generated links
Such links have the least impact on a site's search engine rankings (because they can be flagged as spam). But they will help attract new visitors to your resource.
Such backlinks to the site can be posted on forums, in comments on blogs and well-known profile sites. But the information you provide should be valuable and useful (and not just “go to our site, we sell this product”). The link can be integrated into a competent expert opinion. The more the benefit, the more respect. All this will increase your authority and traffic.
You can add backlinks to online directories (such as Yelp, Yellow Pages, Google URLs, and so on). Such links are especially useful if you are promoting your business within the same region.
You can also create internal links on your resource. They make navigation more convenient for customers, allow them to keep users for a longer time (one link takes them to another page of the online store), and potentially helps to raise the rating.