There are a lot of features that can affect whether or not you are successful at converting traffic to your website into leads. Even the smallest details could be the difference between a future potential customer for your brand becoming a future potential customer for your competitor instead. In order to boost your chances of increasing your conversion rates, consider implementing the following 5 website design elements:
Improve user friendliness
The easier it is for a visitor to browse through your website, the less frustrated they will become. If a visitor is looking to purchase your service or product but can’t find your e-commerce page, or they are looking for a way to contact you but can’t find your contact information – then you have a serious issue with the user-friendliness of your website design. Everything on your website should be easy to locate and access. Otherwise, how can you expect them to find their way to your conversion pages? Some other issues that take away from user friendliness include the speed of your pages and the amount you display on them. If your pages are loading too slowly, visitors will simply leave. If you put too much information on your pages, the pages will appear cluttered and could result in visitors being overwhelmed.
Allow reviews and testimonials
Not only should you have a section for customer reviews and testimonials – you should encourage them! When visitors see that you have posted customer reviews and testimonials, they’ll know that you have the utmost confidence in your products and services, which in turn gives them confidence in your brand.
Use bullet points
Bullet points are something you should strongly consider for communicating your content. It doesn’t matter how well written your content may be, large blocks of text often discourage visitors from reading. Not to mention that most of your website visitors aren’t going to read your content all the way through anyway – they will scan it. Bullet points help those that scan content to pick up the main points. These aren’t the only benefits of using bullet points. They also stand out much more than regular text, thereby helping to attract the eye, and they are the most effective way to list the benefits or advantages of products or services.
Ensure the security of your page
A lot of visitors will feel uncomfortable about filling out your forms if it asks for any personal information, such as names or email addresses. It’s not too hard to understand why – people are afraid that their identities could get stolen, their emails could get hacked or that you will share their information with other companies, resulting in their inboxes becoming flooded with spam. This discomfort often results in visitors simply not filling out your forms and leaving the page instead. To help give them peace of mind, you need to add security elements to your pages. This includes a link to a privacy policy, download rate, professional endorsements and more. Be sure to have an SSL certificate if you have an e-commerce page as well.
Add a thank you page
Many companies forget that they can add an additional call to action to their thank you pages. Once someone has bought a product or service from your site or has filled out a form, you’ll want to bring up a thank you page that can help to facilitate potential future conversions. For example, if someone has just bought something from your e-commerce page, then you should encourage them to sign up for your newsletter or to follow you on one of your social media platforms on your thank you page.
If you are looking for ways to boost your conversion rates, then be sure to consider implementing one or more of these elements to your company's website design.
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